On-Page Optimization v/s Off-Page Optimization (On-Page SEO v/s Off-Page SEO)

On-Page Optimization Important Components

These are some important On-Page Optimization components that take crucial part in the improvement of your website.

1. Proper Post Title (H1 tags)

2. ALT Tags (Must use proper ALT tags with targeted keywords)

3. URL structure (One of the most important part in SEO, must contain your main keyword)     

4. Meta Description Tag

5. Keyword Density

6. XML Sitemap

7. Proper Content (Should be unique)

8. Internal Linking Strategy (Related articles must be properly interlinked within the website)

9. Proper HTML and CSS validation

10. Title Tags

Off Page Optimization SEO Factors that Affects

1. Quality Link Building (In order to improve page ranking)

2. Social Media Presence of your website:-

This means how active is your website between various social media like Digg, Facebook, Google+, Twitter and many other social media. The active presence of your website over popular social media increases the brand value and reputation of your website with respect to search engine’s algorithms. This includes Social Bookmarking also.      

3. Directory Submission (Especially from DMOZ.org)

4. Blog & Forum Postings

Blog & Forum Postings impacts a lot in offsite optimization. If you participate in forum posting, blog posts or posts questions or answer to any questions then you are getting a chance to get a good quality link from the forum / blog / Q & A to your website which improves the page ranking.

Link Building Services

Link building services

help out you build links on other people's sites that point back to your website. They are like digital referrals or popularity votes for your website and they are often called anchor links. These services are suggested by all kinds of companies, some good and some very bad.

Google use more than 200 signals in their algorithm for scoring websites, hyperlinks are still one of the most important factors to maximise a site’s visibility.

We believe in giving the top link building services available today. All of our techniques are white-hat link building techniques and the links we build come from popular sites. At Ranking by SEO India, our leading link building strategies include:

One Way Link Building

In this type of link building you get incoming links to your website without having to link out. We make sure that your website gets high quality, relevant, one-way links.

Reciprocal Link Building

In this type of link building, two websites provide a link back to each other. We are committed to providing quality, relevant reciprocal links to your website.

Contextual Link Building

As the name suggests, these links  are placed in relevant content of websites or blogs. You might also consider these contextual links.

Guest Blogging Services

: Get the high quality links with our guest blogging services and rank higher in search engines. We post your blogs with 1 or 2 links in author bio to your website.

Web 2.0 Links:

This is one of the latest link methodologies and can be very effective. These links are generated by placing links on Web 2.0 sites  such as squidoo, hubpages etc..

.Edu & .GovLinks

These are the most effective links for an SEO campaign, but they're also some of the most difficult to get. As the name suggests, these   links are generated by placing links on .Edu & .Gov sites. Because of the strength of the domains, these links can be very valuable.

Link Wheel Creation

Another  effective way of promoting websites is a link wheel. We connect our back links to each other so that a  wheel of links is generated.

What is Off-Page Optimization SEO (Off-Site)

In Search Engine Optimization, off-page optimization refers to parts that have a result on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

Off-Page SEO Checklist:

Always start with keyword research, testing and selection

Use Keywords in link anchor text

Obtain links from high ranking publisher sites

One-way inbound links (not link exchange or reciprocal links)

Different keywords in your link-ads from the same site

Gradual link building technology (no growth spikes)

Use relevant keywords near your inbound link (contextual relevance)

Deep linking (from multiple pages to multiple pages)

Target a large list of keywords (5-500+)

Link from sites with a variety of LinkRanks

Track all active keywords and refine strategy as required

Discontinue campaigns if ranking does not improve

Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

Avoid common off-page SEO mistakes:

Duplicate keywords in link avderts

Site-wide links causing link growth spikes

Using On-page SEOs to do the work of specialist off-page SEO

Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

Link farms (sites with 100+ outbound links per page)

Using irrelevant keywords in your link-ads

Garbage links

Link churning

Hidden inbound links