In Search Engine Optimization, off-page optimization refers to parts that have a result on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
Off-Page SEO Checklist:
Always start with keyword research, testing and selection
Use Keywords in link anchor text
Obtain links from high ranking publisher sites
One-way inbound links (not link exchange or reciprocal links)
Different keywords in your link-ads from the same site
Gradual link building technology (no growth spikes)
Use relevant keywords near your inbound link (contextual relevance)
Deep linking (from multiple pages to multiple pages)
Target a large list of keywords (5-500+)
Link from sites with a variety of LinkRanks
Track all active keywords and refine strategy as required
Discontinue campaigns if ranking does not improve
Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
Avoid common off-page SEO mistakes:
Duplicate keywords in link avderts
Site-wide links causing link growth spikes
Using On-page SEOs to do the work of specialist off-page SEO
Placing random links without keywords near your link adverts
Do not use off-page SEO spamming tactics such as:
Link farms (sites with 100+ outbound links per page)
Using irrelevant keywords in your link-ads
Garbage links
Link churning
Hidden inbound links
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